Social Media Marketing
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Social Media Marketing
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What is Social Media Marketing?
Social media marketing is powerful. The last decade has seen the Web grow up from a somewhat limited network used to share bits of information among a group of academic intellectuals to a global phenomenon offering more information, resources, and social connections than ever before in history.
One of the more recent developments in Internet history has been social media, basically, a Web-based model of interacting that uses a wide array of tools, websites, and other applications to encourage communication between individuals, corporations and other organisations. This has totally revolutionised how we can communicate with people all over the world.
Google checks your social media activity to see who is talking about you and what trust level they have in your business. If a good level of trust is found, Google learns that it should also trust you and this affects how your website gets ranked in search engines.
Types of Social Media
Social media actually encompasses many different technologies, yet the underlying aims of these platforms are the same: to encourage communication.
Examples of media types include:
Image sharing sites
“What does a social media marketing specialist do?” you might ask, thinking this is an employee you don’t need at your company.
A media marketing specialist, also called a social media manager, is vital to media companies who want to stay ahead of their competition and make a connection with the community.
What Social Media platforms to use?
One of the biggest social media platforms out there
Facebook is one of the largest social media platforms. Currently owned by Google, it makes sense to use this platform
A messaging platform used by millions of people around the world.
People take to Twitter to let others know what’s happening in their lives. This is definitely a good place for your social media campaigns
Another platform owned by Google and should be considered.
Owned by Google, why wouldn’t you want to use this platform. It makes sense to use G+ as a social media tool. Sign up today because its free.
Used by businesses, Great for networking.
Start networking with other like-minded business people
The B2B possibilities are endless. Sign up, its free.
Other methods of social media marketing
Pay Per Click (PPC) advertising is most often seen as the opposite side of SEO.
SEO is a continual process that takes time and effort to do right,
PPC offers much quicker traffic gain. Because PPC enables you to target keywords related to your business and have your site appear at the top of the results, it might seem like a great way to bring in targeted visitors. The truth is that using PPC without a clear plan could result in you spending a lot of money with very little return on investment.
Our team of skilled digital marketers have experience in developing and managing PPC campaigns for businesses of all sizes.
We take a very structured approach to PPC and start by doing an analysis of your website and finding the right keywords to target.
When it comes to choosing keywords, the ones with the highest amount of traffic are not always the best
Keyword research is essential or organic marketing.
In order to get the most from all of your platforms, you should post to each one no more than 3 times a week. If you post more than this, you will be seen as ‘spammy’ in the eyes of Google. That is definitely not what we want!
Include a link back to the relevant part of your website in each post. Make sure that the posts are not the same all the time and different on each social network.
Its a lot to think about but here at PJD Web Design, we can handle all of this for you. We agree a fixed monthly fee according to the number of posts and networks involved and we create the posts for you. Just tell us what subject you want to cover and leave the rest to us. Call us now on 07460 706380 for more information or contact us here
With YouTube becoming the second largest online search engine in the world, 2018 would be a good time to implement them in your online marketing strategy.
YouTube generates the majority of its revenue via adverts and offers more ways you can reach your customers than ever before.
PJD Web Design equip you with enough information to understand the basics of YouTube advertising.
If you have never thought about utilising YouTube advertising for your business, maybe these 5 statistics will change your mind:
Online videos accounted for 50% of all online as far back as mobile traffic in 2013.
Viewers who watch product reviews are 85% more likely to purchase.
Cisco forecast that 69% of all online consumer traffic will be video in 2018.
52% of consumers said that after watching a video about a product or service made them more confident in purchasing.
YouTube receives over 1 billion unique visitors each month.
Email marketing is a very successful way of promoting your business and its services. Every time somebody visits your website, get them to sign up for your newsletter. Tempt them with an offer of some discount or a free e-book.
There is bound to be something you could give away. This could become your lead magnet.
Once they sign up, VIOLA! you have their email address and you can directly market to them in the future.
There are companies that handle the actual mass mailing for but guess what. So does PJD Web Design