Social Media Marketing

About Social Media Marketing

What is Social Media Marketing

Social media marketing is powerful. The last decade has seen the Web grow up from a somewhat limited network used to share bits of information among a group of academic intellectuals to a global phenomenon offering more information, resources, and social connections than ever before in history.

One of the more recent developments in Internet history has been social media, basically, a Web-based mode of interacting that uses a wide array of tools, websites, and other applications to encourage communication between individuals, corporations and other organisations. This has totally revolutionised how we can communicated with people all over the world.

Types of social media marketing

Social media actually encompasses many different technologies, yet the underlying aims of these platforms are the same: to encourage communication. Examples of social media types include:

  • Blogs
  • Forums
  • Microblogging
  • Podcasts
  • Image sharing sites

“What does a social media marketing specialist do?” you might ask, thinking this is an employee you don’t need at your company. A social media marketing specialist, also called a social media manager, is vital to media companies which want to stay ahead of their competition and make a connection with the community.

If you want more information on social media marketing or wish to start your social media marketing campaign, get in touch today

Other forms of  Social Media Marketing

social media marketing image of magnifying glass

PPC Management

We have expertise in managing many PPC campaigns and these form part of any social media marketing campaign

If you are interested in this kind of advertising, call us today and we will explain it all to you.

Tell us what your budget is per day and we will maximise the pay per click advertising campaign for you. We will make sure that you do not go over your daily budget and maximise your exposure through PPC.

Social Media Marketing Platforms


One of the biggest Social Media platforms out there. A good place to start.


Facebook is one of the largest social media platforms. Currently owned by Google, it makes sense to use this platform


A messaging platform used by millions of people around the world


People take to twitter to let others know what’s happening in their lives. This is definately a good place for you social media campaigns


Another platform owned by Google and should be considered


With Google as powerful as it is, It makes sense to use Google+ as a social media tool. If you haven’t got an account, sign up, its free..


This is a platform used by both people and business. Great for networking.


A great place to start networking with people. Lots of business use LinkedIn and the B2B possibilities are endless. Sign up, its free..

Our Social Media Marketing Services

Social media networks are brilliant resources for businesses of all sizes looking to promote their brands online.

Each platform is free to use, and they also carry paid advertising options specifically for brands that want to reach even more new audiences.

But just because your business should be on social media, that doesn’t mean your business must be on every network. It’s important that you choose and develop those social networks that work best for your organisation so that you don’t spend unnecessary time on the less productive ones.

Pay Per Click (PPC) advertising is most often seen as the opposite side of SEO. Whereas SEO is a continual process that takes time and effort to do right, PPC offers much quicker traffic gain. Because PPC enables you to target keywords related to your business and have your site appear at the top of the results, it might seem like a great way to bring in targeted visitors. The truth is that using PPC without a clear plan could result in you spending a lot of money with very little return on investment.

PPC done right!

Our team of skilled digital marketers have experience in developing and managing PPC campaigns for businesses of all sizes. We take a very structured approach to PPC and start by doing an analysis of your website and finding the right keywords to target. When it comes to choosing keywords, the ones with the highest amount of traffic are not always the best option. Often they’ll have a large amount of people bidding for them increasing costs and therefore not offering good value. This is why we’ll typically target keywords to mid to low competition yet still bring in a good amount of targeted visitors.

Having decided on the best keywords, we set up your ads and continuously monitor the results making any adjustments required. You’ll of course be able to view the results of your campaign at any time.  We welcome your opinions.

In order to get the most from all of your social media platforms, you should post to each one no more than 3 times a week. If you post more than this, you will be seen as ‘spammy’ in the eyes of Google. That is definitely not what we want!

Include a link back to the relevant part of your website in each post. Make sure that the posts are not the same all the time and different on each social network.

Its a lot to think about but here at PJD Web Design, we can handle all of this for you. We agree a fixed monthly fee according to the number of posts and networks involved and we create the posts for you. Just tell us what subject you want to cover and leave the rest to us. Call us now on 07460 706380 for more information or contact us here

With YouTube becoming the second largest online search engine in the world, 2016 would be a good time to implement them in your online marketing strategy. YouTube generates the majority of its revenue via adverts and offer more ways you can reach your customers than ever before.

PJD Web Design equip you with enough information to understand the basics of YouTube advertising.


If you have never thought about utilising YouTube advertising for your business, maybe these 5 statistics will change your mind:

  1. Online videos accounted for 50% of all online mobile traffic in 2013.
  2. Viewers who watch product reviews are 85% more likely to purchase.
  3. Cisco forecast that 69% of all online consumer traffic will be video in 2018.
  4. 52% of consumers said that after watching a video about a product or service made them more confident in purchasing.
  5. YouTube receives over 1 billion unique visitors each month.

Email marketing is a very successful way of promoting your business and its services. Every time somebody visits your website, get them to sign up for your newsletter. Tempt them with an offer of some discount or a free e-book.

There are bound to be something you could give away. This could become your lead magnet.

Once they sign up, VIOLA! you have there email address and you can directly market to them in the future. There are companies that handle the actual mass mailing for but guess what.. So does PJD Web Design

A quick call to our mobile number 07460 706380 will put you right in the picture and we can manage your email marketing campaign for you.