5 Awesome tips for DIY SEO
Step 1: Research for Awesome SEO
SEO – If you want Your website to be found easily from a Google search, you’ll need to ask yourself ‘what search terms are people using’.
Research using Google’s AdWords Keyword Planner tool to see which search terms are the strongest for your business. The AdWords Keyword Planner tool is free, but you will have to make an account on Google AdWords.
This Keyword Planner tool provides you with that information.
- It shows how often different search terms are used. You want to optimize your web page to the search terms that people are using the most often and avoid using the search terms that nobody uses.
- The Keyword Planner tool works like a thesaurus. It will show you what other similar phrases are being used and how often. You will easily be able to see those keywords you should be focusing on to get more visitors coming to your site.
In addition, the Keyword Planner tool will help you find ‘buying intent’ keywords rather than research only based keywords. The former focuses more on products or services, while the latter focuses on information only. For example, a buying intent keyword is “day spa in Derbyshire,” while a related research-oriented keyword is “best facial for spots.”
You should optimize for buying intent keywords primarily because consumers using buying intent terms are more likely to make a purchase. You can always return to focus on general research keywords later.
Finally, you’ll need to do some research to determine if you actually deserve to be on top of Google’s search engine results page. Do you offer the best information, products, and services available? Consumers will be drawn to the best company, so do your research in order to know where you need to improve in comparison to your competition. It can also be helpful to research the related websites that are already ranking, then work to make your web page a whole lot better than theirs.
Step Two: Relevance
It’s simple Marketing really, you should match your message to your desired demographics. Make sure that your website is relevant and related to those keywords that you are using. The “Golden Rule of Relevance,” try to create the kind of web page that you would want to find if you were the one doing the Google search.
- Will customers find quality information intuitively?
- Do you have the information there to answer visitors questions easily and clearly?
Make your pages relevant by putting all related information together. Pick one page for each target keyword, including similar keyword phrases. Don’t have multiple pages with very similar content.
Then, make sure you put your target keywords in the places that count: the title and headers. These areas carry more weight than the body text alone on the page.
You want to make sure that your keywords are in the body of the web page, too. But don’t force the keywords into the writing. This will sound unnatural and fake and trust me, Google will know. It will no doubt have a potentially severe and detrimental effect on your optimization efforts. If you’re writing and organizing well, you won’t have to worry about using the keywords; they will flow naturally and contextually onto the page.
Step Three: Reputation
There are likely to be many other businesses optimising their websites using the same keywords as your business does. Google ranks all the websites that may come up after a search based on their reputation, or domain authority.
A key factor determining your particular domain authority is the number and quality of links on the web that point back to your page. It’s reputation by association. If other websites with a higher domain authority link back to your site, your site gains by getting a higher domain authority itself and thereby moves up in the ranking.
In order to gain domain authority, remember to focus on attracting relevant links and never buy them in bulk.
Step Four: SEO Revenue
Don’t forget, the primary goal of search engine optimisation is to generate income, not rankings! There are three factors that you should focus on in order to be certain that your SEO is generating potential income.
Compelling Website Copy
Write compelling copy. Make sure that the information visitors find on your page is comprehensive, up to date and offers value. Visitors are naturally skeptical so provide social proof for visitors to help them overcome the feeling of skepticism. Customer testimonials and reviews are a great way of delivering social proof.
Call to Action
Always make sure that your website has a strong call to action (CTA). Once people find your site, it needs to be very clear what you want them to do next. If you want them to call, make sure your phone number is big, bold and upfront. If you want them to fill out a form, make sure the instructions are clear, not ambiguous in any way.
Another means of generating income from your website is to provide a lead magnet. A lead magnet is a premium, free offer that you give in exchange for contact information, such as an email address. A lead magnet might be a free coupon, product or newsletter.
Every business ought to have a lead magnet on their site of some description because the majority of customers are not ready to buy the first time they visit your site. They are usually in research mode. In fact, there is only a 2% average conversion rate, which means that 95-98% of visitors leave your site without buying anything.
You need a way to stay connected to these possible customers in order to lead them back to your site to make a purchase. That is what a lead magnet is there to do.
Track your SEO revenue
Finally, you should track your revenue from your awesome SEO efforts. You’ll want to do this to make sure you’re getting a return on your SEO investment. Although this may not have cost much money initially, your time is expensive.
Use Google’s free Google Analytics tool to track organic search engine traffic on your site. You can also set Google Analytics up to follow goals and conversions, which will show how many leads and sales you are actually generating.
Remember! The goal is not to be first in Google’s search results. The goal is to generate income for your business.
Step Five: SEO Responsibility
SEO is not a “set-it-and-forget-it” strategy. In order to build your reputation, get positive social signals, and generate high-quality links, the SEO process must be on-going. It can take several weeks or months before you really start seeing results.
You’ll want to be clear about who is responsible for maintaining this on-going SEO effort. If you are working with an SEO agency, ask these three questions:
- Will work be done in-house or by an outside agency?
- Is the person in charge of SEO clear about the continuing effort needed for powerful website optimization?
- Is the SEO specialist available full time?
Pay for SEO only after you understand the basics of SEO yourself. Make sure that whoever is responsible understands those basics as well.
If you follow these steps for awesome SEO content, you won’t be alarmed by new Google updates. Instead, you will find that Google updates may often help you rise up in the rankings as Google weeds out sites that don’t optimise for consumer usability. Whatever your business, PJD Web Design wishes you luck on your search engine optimisation